Telemarketing In India Should Be Carefully Considered

These days almost all companies are trying to save costs and the business of telemarketing is no exception. One of the ways that companies have tried to save costs on the telemarketing activities of the past few years is to look at offshore outsourcing, and one of the main ways they have done this is to look at offshore telemarketing in India. By using offshore outsourcing in India for your telemarketing activities you can save between 20 and 30% of the cost of doing it in the United States, and there's also the benefit that English is a common language in India especially among educated professionals. However there are still some issues of language that can affect corporate image though these can be overcome by the use of structured telemarketing scripts. This article will look at the advantages and disadvantages of using an Indian outsourcing company and discuss some of the other considerations that need to be taken into account when looking at having your telemarketing activities carried out by an Indian company.

As mentioned, using an Indian company for business process outsourcing such as telemarketing can make for substantial cost savings. With a savings of 20% or more compared with telemarketing agencies in the United States the actual amount of money saved can be substantial if the telemarketing campaign is a large one or is ongoing. By using telemarketing companies in India a company can save a large amount of money if the telemarketing goes on for a period of years. This is one of the main reasons why Indian companies are often considered for telemarketing

One of the advantages of using India is also that English is a common language among the people who have professional degrees or work in professional jobs. By outsourcing in some other countries, there can be problems with language which can lead to problems in generating sales leads and setting appointments. However since English is in use so much in India this tends to be a minor problem with using Indian outsourcing companies for telemarketing.

However, it has to be borne in mind that language issues can still affect corporate image, especially given that the accent may be different to the standard American accent. This should be borne in mind wherever the overseas offshore company resides, and India is no exception. Make sure before choosing any Indian outsourcing company that the staff not only speak good English but can speak in a way which is easily understood by the majority of Americans.

The way around any possible language problems that may arise is to use very structured telemarketing scripts which mean that telemarketing staff always have something to guide them as they go through the sales process. The way this is done is to work with a professional telesales consultant who should be able to help you to develop a script which is easy to follow for most people.

The major disadvantage of telemarketing outsourcing in India is that the country is so far away from the US. This means that visits to check on the company itself and to visit the call center to see how business is transacted can be difficult. However given the amount of money that can be saved by using an outsourcing company in India it may well be worth the time and effort that is needed to travel to a different country.

As can be seen there are several advantages to using an Indian telemarketing company, not least the fact that substantial cost savings can be made, and that English is a very common language in India amongst professional people. That said, if you are considering outsourcing to India you would do well to take time to make sophisticated checks of any company that you were intending to do business with. Take time to do proper research and you are sure to find a company that can make you those cost savings and yet still provide a good telemarketing service for your business product.